Taking A Look At: boe BEAUTY

Hi everyone,

About 2 months ago, I was kindly sent a very generous amount of boe BEAUTY products to trial and after all this time, I’ve finally been able to give each product a good go so I’m here to share my thoughts!

For those of you unfamiliar with boe BEAUTY, it is an cosmetics brand exclusive to BIG W and the line features numerous products from lipsticks to eye shadows, bronzers to pressed powders and more, all at the extremely affordable price of $2!! boe are also currently releasing their boe PROFESSIONAL range of products that includes foundations, brow products, primers, mascara, base illuminators and more and the cost of this line ranges from $4.95 upwards.

boe beauty big w matte lip cream jumbo wind up lips liquid eyeliner eyeshadow duo matte lipstick

Today I’ll be reviewing the boe BEAUTY Matte Lip Creams, Jumbo Wind Up Lips, Matte Lipsticks, Eyeshadow Duos and Liquid Eyeliners, all of which are from the original boe BEAUTY line and cost only $2 each.

boe beauty big w matte lip creams swatchesThe Matte Lip Creams come in a plastic tube with a a doe foot applicator. The product itself is slightly fragranced but the scent is very subtle and definitely undetectable unless you smell the product deliberately. The pigmentation of the lip creams is very nice and it can be built a layer or two up. It has a neither thin or thick consistency, making it easy to apply on the lip to give an instant burst of colour without having to drag the applicator heavily across the lips. As you can see from the image above, these Matte Lip Creams are not the most matte lip products out there and instead dry to a satin/semi matte finish that looks very natural on the lips. Because of their finish, they’re very comfortable to wear as they are not drying as most matte lip products are and can last a good 3 – 4 hours on the lips. As the coverage fades away throughout the day, these do leave a slight stain on the lips, ensuring that it does fade naturally and that your lips are always with some colour.

boe beauty big w matte jumbo wind up lips  matte lipstick

Their take on the popular lip crayons, the Jumbo Wind Up Lips are a great glossy balm type product. The product comes in a wind up tube for easy use and application is just as easy as these glide over the lips and you can increase the pigmentation with some extra swipes. With a more balmy than creamy texture, they are light and comfortable to wear with no sticky or tacky sensation and give a very nice finish to the lips. Longevity wise, they can last on me for about 2 – 3 hours before I need to reapply so whilst they aren’t the longest wearing lip product, they dont do too bad! I absolutely love the shade Boudoir Pink as it’s such a gorgeous natural everyday shade.

boe beauty big w matte jumbo wind up lips  matte lipstick swatches

The BOE beauty Matte Lipsticks really impressed me as I didn’t think that they would perform as well as they did! Matte lipsticks are usually a little drier and harder to apply but these boe BEAUTY Matte Lipsticks are the complete opposite! They’re surprisingly creamy and very easy to apply on the lips and they definitely deliver on pigmentation. One thing to note again is that whilst they are labelled matte, they dont dry completely matte and are more of a semi matte finish. These lipsticks come in a lovely range of bright, statement shades, perfect for any big occasion. I found that these worked best with a lip liner to ensure that they didn’t move too much but wear wise, these lasted very well on the lips and as they faded, they left a stain on the lips.

boe beauty big w liquid eyeliner eyeshadow duo

Coming in duos, these eyeshadows are paired together with one being a more highlighter shade, whist the other a more base shade. All the shades contain shimmer to them , giving either a more frosty or metallic finish. The eyeshadows are housed in a pot with a screw on lid which can be a bit of a hassle to open and close though you could depot them for easier use. The shadows are surprisingly soft, buttery and smooth and pigmentation is very nice for $2! Although they do work better over a primer (as most eyeshadows do), without it, you’re still able to get a nice amount of colour on the eye. Due to its texture, these are easy to use and blend but as they are so soft, they can act a little crumbly and cause some fallout, though it’s definitely not excessive.boe beauty big w swatches eyeshadow duo

There are 2 types of eyeliners in the line, with the coloured liquid liners having a metallic finish and a brush applicator whilst the black liquid eyeliner has a felt tip applicator dipped in the liquid liner. The brush applicator in the Metallic Purple, Green, Blue and Gold Eyeliners can be a hit or miss but overall, isn’t too bad. I found the key to using the coloured eyeliners was to apply a thin coat across the eye in one motion as going back in to fill in a gap caused the eyeshadow to move and wipe away. I also found that too thick a coat of eyeliner would cause it to cease and flake off which is disappointing. However, the black liquid eyeliner performed much better. The felt tip applicator allowed for precise application and the liner was definitely buildable to achieve your preferred liner look with a semi glossy finish. It didn’t flake or smudge and stayed in place until removed.

boe beauty big w liquid eyeliners swatches


When I received these boe BEAUTY products, there was a VIP competition with the theme ‘Rockin Eyes’ on so below are some of the looks I created with the above products!boe beauty makeup looks


Are you a fan of boe BEAUTY products?

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*These products were kindly provided to me. As with all my posts, it is 100% honest and of my own personal opinion. For more information, visit my Disclosure Policy.