Hi everyone,

With Sephora’s grand opening on Friday, December 5th at Midday, I thought I’d do a last update post to catch you up on what’s been happening and give you all the information you need for the big day!


Whilst doors officially open at Midday on Friday, the celebrations begin early at 8am with live entertainment and gifts for those lucky enough to be the first of many thousands I assume will turn up on the day!

“The first lucky 150 people in-store will receive a free SEPHORA vanity case, while the following 300 fans will receive a SEPHORA umbrella. Be sure to keep your spot – we won’t be able to guarantee entry to anyone past our closing hours of 9pm.”


During the opening day, the first 300 who check out with a Kat Von D product purchase will then get the chance to meet Kat Von D in person the very next day (Saturday 6th Dec) as well as receiving a free GWP (Gift with Purchase) of a studded bracelet and mini lipstick!

Since news of SEPHORA opening in Sydney broke, talk of US price matching on products from brands not currently stocked in Aus has been widespread and whilst many have been excited, there are a lot of people who have been sceptical about whether or not this really would occur. The Plastic Diaries has lifted the lid on some of the products and their prices that will be available at SEPHORA Australia, starting Friday. Please head over to take a look at the pricing comparisons and for a detailed explanation of the pricing itself.


*All images taken from the Sephora Australia Instagram Page.


What are your thoughts about all this new news from Sephora Australia?

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